We are creating tablet games that help children teach themselves reading and basic math skills. Our mission is to educate the world--for free.
Our games are built on principles of learning and cognition that have been known to academics for decades, but have rarely made it into the classroom.
Motivation is critical to learning, especially when self-guided. Our apps present content embedded in fun games that gradually increase in difficulty.
While finishing his Ph.D., George began dreaming of making education apps to collect data for scientific studies, from real-world learning.
The Global Learning X-Prize was announced: $15 million will be given to teams who create the most effective self-directed learning apps.
Todd hired George at NYU to make iPad apps for kids, and together agreed to compete in the ambitious X-Prize, hoping to do good, to prove the efficacy of science in education, and to learn more about learning.
With a plan, a prototype in hand, a deck of slides, and lots of paperwork, George formed the company and made forays into the business world to find partners. Weeks later, fate conspired to introduce Rachel and Hugo to the team.
Hugo finished counting and addition games and George made a alphabet and spelling games. A few more prototypes are nearly ready to unveil, for drawing letters, learning shapes, and storybooks!
After an intense final development sprint to customize the Android OS and put final touches on our nine games, we proudly submitted our app to the Global Learning XPRIZE for judging, and to the Google Play store for free download (English; Swahili and storybooks coming!).
Chief Research Officer
Head of Soma, Local Partner NGO
Research Assistant at Soma